product designer
currently
Crafting experiences that help new entrepreneurs stay compliant and run their small business.
Design lead for LegalZoom’s small business financial platform, spanning 0-to-1 product development and post-launch growth across web and iOS.
Zero-to-one financial products • SMB accounting & money movement • End-to-end product strategy • Activation & engagement growth
March 2022 - Present
Owned end-to-end product definition, experience architecture, and execution for LZ Books, launched from concept to market in <10 months
Improved first-time activation +27 points and iOS MAU +43%
Enabled $5.4M+ in paid invoice collection and $3.9M in customer tax savings in year one
highlighted projects
previously
Designed experiences for small businesses to get started, get paid, and grow.
Global payments platforms • Money movement systems • First-time use & activation • Platform experience architecture
April 2020 - February 2022
Design leadership • Payments & activation teams • Delivery at scale
July 2019 - April 2020
Platform experiences • Identity & security systems • International payroll • Ecosystem attach & discovery
July 2017 - July 2019
Design leadership (IC)
Small business user experience
Financial systems, banking, & technology
Payments & invoicing
Compliance & security
Payroll UX
Product dashboard
Workflow simplification
Onboarding & activation
0 to 1 product launch
Global platform & architecture
Metric-driven impact
about
I'm a maker who loves crafting functional things in joyful ways.
From digital experiences and office antics to neighborhood potholes and everything in-between—
I care about what I do, how I do it, and the impact it has on the community around me.