Launching LZ Books
Drove a zero-to-one net-new product launch in <10 months.
Customer problem
I’m a… Service-based business owner who just registered my business using LegalZoom.
I want to… Look professional, get paid, and manage my finances in one place.
But… Everything feels too robust, complicated, or expensive.
So I feel… Disappointed
Business goal
To build a product that enables LegalZoom to shift to a subscription-based product model
To increase customer retention by providing ongoing value
Solution
An easy-to-use product that’s designed for newly formed service-based businesses that helps them get paid, secure work, and manage their finances.
My role
Lead designer responsible for shaping the e2e experience. Owned the overall product vision, architecture, prioritization + roadmap, along with feature execution.
Results
10 months to launch a net-new feature-rich web product
