QuickBooks First Accounting Benefit
Our target user
Stressed out small business owner who is passionate about what they do/sell but they know nothing about accounting beyond it being important to continue doing what they're passionate about.
They're scared about what they don't know, but are willing to learn, as they want to accurately see how they're doing and be ready for tax time
The problems
Small business owners feel worried that they’re going to organize their business wrong and that they’ll forever screw up my books.
They can't figure out where to go in QuickBooks or what to do next
Small business owners who lack confidence in DIY accounting
The opportunity
To create a delightful and confidence-instilling first time use banking experience for small business owners who have little to no accounting knowledge or experience in accounting, bookkeeping, or professional finance.
Project duration: 6 months in 2016
The Results
Experience released to: US, UK, France, & Australia
$24 million in incremental revenue
10% more customers returned to use the product
2% conversion increase
Based on qualitative interviews, users were more confident in the value QuickBooks was providing their small business in helping them get their finances organized